Google recently collected a ton of marketers together for their Google Marketing Live event. For anyone connected to a digital marketing professional on Linkedin, you probably heard about the event as well.
Mobile search results have changed. In early May, Google announced that they would be doing a redesign by making it easier for a user to read more information and for the brand to be more recognizable. The real change is that there's more real estate on your phone to show more results. It's definitely an improvement. See for yourself here. The previous version is on the left, the new changes are on the right.
You'll notice that the change here is showing a brand logo / icon with the paid and un-paid (organic) results. It does make the advertisement harder to distinguish.
So how do you stay on top of a change like this? What do you need to do to update your website to capture these changes?
It's not as complicated as it sounds. But if you're not setup with a Google Webmaster account, you're at the mercy of Google's bot to crawl and index your site. Make sure your site is setup, it's relatively easy, but there are many agencies and freelancers that can help you get through the setup process.
According to Google, you'll need to have a favicon listed in the opening head of your site:
An important note: Google will not post anything inappropriate for an image used as a favicon.
Ensure that you're monitoring your mobile results (even if you're not making this tiny adjustment). Google's changes will impact how your brand and content show up in search results.
Follow these links to get in-depth information on the topic discussed in this blog:
Phillip is the founder and CEO of TPA. His background in marketing includes: higher education, restaurant, legal, automotive and medical.See All Works