How to Create an Effective Billboard

Intro

Outdoor advertising is a fantastic medium, when used correctly. We're covering how to effectively create outdoor ads that work in this post.

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3 Effective Strategies to Ensure Great OOH / Billboard Creative

Your outdoor advertising relies on many variables like placement, the marketing goal/objective, how it integrates with your ongoing campaigns and much more. There is one very important element to the success of your board, and it's the creative execution.

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To learn more and get insights from our founder's perspective on this, you can also watch the video that Phillip posted recently on our YouTube Channel.

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Strategy # 1 - Content

Your outdoor advertisement should be limited to a maximum of eight (8) words. Anything more than that, and it's going to be too difficult for anyone in a car or walking down a busy city street to get the message. The ideal sweet spot is 3 to 5 words. Keep in mind, adding a logo is like adding words to your board.

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Strategy # 2 - Product Shot

Your product should be clearly visible in the ad; if not the main and only image on a very clear background. If you're able to include the product, then you're able to provide the person looking at the ad with information about the brand, and what it is that you're selling. If you're selling a service, then you should think of your people or yourself as an independent business owner as the product for the product shot.

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Strategy # 3 - Simplicity

A good ad is straight to the point. By employing the two strategies above, it's going to make this third part that much easier. By using proper bold colors (avoiding light tones because they're hard to see during bright sunny days, at sunrise and sunset, and can get washed out on grey winter days) you will have an ad that is easy to read.

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Conclusion

These strategies are simple and effective, hard to execute, but rewarding when the job is done. It may take several attempts to get it right. Ensure that you have the right information about your target audience, and the main objective for using an OOH ad. That will help you stay on track as you use this approach.